At the intersection of movie trailers and music, Sleigh Bells gets "The Bling Ring" dancing.
There's always so much to unpack about a movie trailer: the stars, the plot, how much of the plot is being totally given away. But in many cases, the part of the trailer that sticks with you the longest is the music. Be it a pop song or a piece or orchestral score, it's the music that most often makes a trailer.
This Week's Trailer:The Bling Ring, the upcoming fifth feature from ennui chronicler extraordinaire Sofia Coppola. It's based on the true-life story of L.A. youths who robbed the homes of celebrities like Paris Hilton and Megan Fox. If the trailer -- and Coppola's track record -- are any indication, we're in for a beautiful look at the aimless chasing of celebrity culture and Millennials being everything you've probably accused them of being. It looks amazing. Emma Watson leads a cast of under-the-radar young actors, dancing around clubs, trying on Paris Hilton's tacky clothes, mistaking designer lip gloss for status. It's going to be great.
This Week's Tune: "Crown on the Ground," the 2010 song from noise-rockers Sleigh Bells.
How Literal Is It? The "don't give a fuck" attitude is right there in the lyrics -- "It doesn't bother us" / "We're in the spotlight," it all speaks to the state of mind of the Bling Ringers -- but it's not like the song is called "We're Taking Your Stuff (Lindsay Lohan)."
How Emotional Is It? This song is a really great fit for the trailer, on a few levels. The atonal dance-music thing really captures the mood of heedless danger, that mixture of party pop and ugly distortion. It also promises something a bit more stylish and self-conscious (not a bad thing when it comes to Coppola, but definitely a thing) than the movie it's certain to be compared to, Spring Breakers.
How Definitive Is It? Sleigh Bells is a pretty smart pick for trailer music because they haven't been done to death yet. Unless you were playing the clip for the Taylor Lautner film Abduction over and over again.
Overall Trailer Tune Effectiveness: It's only a teaser, and there will likely be a more exposition-intensive clip on the way. But for setting the perfect mood and making Emma Watson look incredibly sexy and cool, this is a big blingy success.