Executive produced by James Franco, ‘The Director’ follows House of Gucci’s Frida Giannini as she carries the label into the forefront of modern fashion design.
“When you envision a fashion show, you think about a dream.” Gucci Creative Director Frida Giannini explains. Giannini is one of the most influential women in the fashion industry. Her visionary style and leadership have propelled the Gucci brand to both commercial success and artistic prominence.
Giannini's humble demeanor and distinct point of view come through very effectively in the documentary, and viewers are treated to an unprecedented peek into the fashion world and the creative process. The Director follows Giannini from Cinecittà to a casting call for young male models, the evolution of her genius is as fascinating and engrossing as the final unveilings of her masterful creations on the catwalk.