Feeling unfulfilled creatively as an artist, Toronto-based Claire Edmondson abandoned her career as a stylist in favor of direction, creating dark, distinctive fashion films and music videos for indie artists like Broken Social Scene, Austra, and Jasper, and designers Jeremy Laing and Pink Cobra. Drawing on her community of contacts from her career as a stylist, Edmondson found eager producers and collaborators that allowed her to create rewarding work on small budgets without compromising her creativity. Describing her process as intuitive, with a thread of feminist undertones emerging organically from the material, Edmondson's work is typified by its dark, cinematic aesthetic and rich, occasionally aggressive imagery. Edmondson cites her influences as Haneke, Lynch, and Von Trier, preferring to draw from film and literature rather than the existing body of music video work, though her greatest source of collaborators has been the online space which she describes as "a totally different language that couldn't have happened 15 years ago." Moving forward, Edmondson is focused on assembling her reel and moving into commercial direction while also developing a short film and a feature script, all while continuing to work with fashion and music videos as a creative outlet.