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DOCUMENTARY FEATURE | 85 MIN | 2012

SEARCHING FOR SUGAR MAN

Aspiring '70s folk rock musician Rodriguez never made it big. Despite critical praise, his albums bombed in the U.S., and he faded promptly into obscurity, leaving behind only urban legends of a gruesome onstage suicide. But somehow a bootleg copy of his album made its way to apartheid South Africa, where his antiestablishment message and distinctive sound resonated with the youth protest movement there, making Rodriguez an instant superstar. Decades later, two intrepid fans decide to investigate whatever happened to the mysterious rocker. While initially frustrated by a dearth of leads, they eventually trace his roots to 1970s Detroit and a producer named Mike Theodore, who drops a bombshell that completely changes the nature of their investigation.

Truly stranger than fiction, this story of a Mexican-American folk singer from Detroit and his unforeseen success spans decades and continents, and is aptly unraveled to the soundtrack of Rodriguez' own haunting original songs. Ultimately the fans uncover a convoluted and unbelievable true story of success, obscurity, politics, and the power of music itself.
Film Information
Year: 2011
Length: 85 minutes
Language: English
Country: U.K., Sweden
Premiere: New York
Cast & Credits
Director: Malik Bendjelloul
Screenwriter: Malik Bendjelloul
Producer: Simon Chinn, Malik Bendjelloul
Editor: Malik Bendjelloul
Director of Photography: Camilla Skagerstrom
Executive Producer: John Battsek
Composer: Original songs by Sixto Rodriguez, with additional score by Malik Bendjelloul
Co-Producer: George Chignell, Nicole Stott, Malla Grapengiesser
Sound Designer: Per Nystrom
Press Contacts

Main Contact
Samantha Soto
Sony Pictures Classics
550 Madison Avenue, 8th Floor New York, NY 10022
Phone: 212 833 8842
samantha_soto@spe.sony.com

Print Source
Sony Pictures Classics
Sony Pictures Classics
550 Madison Avenue, 8th Floor New York, NY 10022
Phone: 212 833 8833
sony_classics@spe.sony.com

Press Contact
Scott Feinstein
42West
220 West 42nd Street, 12th Floor New York, NY 10036
Phone: 212 413 0806
scott.feinstein@42west.net

Main Contact
Samantha Soto
Sony Pictures Classics
550 Madison Avenue, 8th Floor New York, NY 10022
Phone: 212 833 8842
samantha_soto@spe.sony.com

Print Source
Sony Pictures Classics
Sony Pictures Classics
550 Madison Avenue, 8th Floor New York, NY 10022
Phone: 212 833 8833
sony_classics@spe.sony.com

Press Contact
Scott Feinstein
42West
220 West 42nd Street, 12th Floor New York, NY 10036
Phone: 212 413 0806
scott.feinstein@42west.net

About the Director(s)
Malik Bendjelloul has been directing music docs for 12 years with subjects like Kraftwerk, Bjork, Madonna, and U2. He recently directed a filmed concert with Prince.

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