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PANEL | 90 MIN | 2012

TRIBECA TALKS INDUSTRY - FILM AND BRANDS

Brands and filmmakers are increasingly collaborating on film projects to achieve a range of objectives from marketing and public relations to corporate storytelling and philanthropy. As the number of projects as well as the platforms for distribution increase, the bar has been raised for how to make these projects effective corporate storytelling pieces as well as quality filmmaking. Join producer and director Brett Ratner, American Express' Vice President of Global Media, Sponsorship and Experiential Marketing Rich Lehrfeld, GE's Global Executive Director of Advertising and Branding Judy Hu, the Norman Lear Center's Managing Director and Director of Research Johanna Blakley; and Chief Marketing Officer of Chipotle Mexican Grill Mark Crumpacker for a conversation about how they are collaborating and where this increasingly complex and sophisticated world is heading. Moderated by Jon Patricof, President and Chief Operating Officer of Tribeca Enterprises.
Film Information
Year: 2012
Length: 90 minutes
Language: English
Country: USA
Premiere: Panel
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Open to the public; no ticket required.

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