Twitter, Facebook, Tumblr, GetGlue, Foursquare. Social media has changed the way we interact with the world around us. These days, filmmakers don't just need a press kit and a Web site; they need a social media presence. How should producers and directors engage with this new interactive audience and how much of an impact does this audience have on a movie's success or failure on multiple platforms? Join us for a candid discussion on the importance of this growing medium. Moderated by Marc Schiller, CEO and Founder of Electric Artists. Panelists include Rider Strong, director/screenwriter of The Dungeon Master, Howard Tullman, President & CEO of Tribeca Flashpoint Media Arts Academy, Lina Srivastava, Principal of Lina Srivastava Consulting LLC, and others. Panel will be streamed live on the Tribeca Online Film Festival website: tribecaonline.com.